Every engagement is designed to produce a commercial system your team can own and execute — not a dependency on Revena. We build the architecture. You run it.
Every engagement begins with a commercial diagnostic before any solution is proposed. The right answer at $500K ARR with 70% gross retention is different from the right answer at $5M ARR with 95% retention.
Generic frameworks cost you time you don't have. We diagnose first, then design the specific system your situation requires.
For companies entering a new market, launching a new product line, or rebuilding a commercial motion that has stopped performing. We design the full go-to-market system from first principles — the same methodology used by McKinsey's commercial excellence practice, operationalised for African market realities.
Commercial diagnostic — two sessions to understand your market, buyers, current pipeline, and where the motion is breaking down.
Architecture design — four to six weeks building the full GTM system with your team's input at each stage.
Activation — two sessions walking through the system, training the team, and embedding the framework into your CRM and sales process.
30-day check-in — one session four weeks after activation to review pipeline performance and make first-generation adjustments.
Timeline: 6–8 weeks from diagnostic to activation. Deliverable: a complete GTM system document your team can execute independently from day one.
Full GTM system document
MEDDPICC sales playbook
Value-based pricing model
Channel strategy framework
ICP and buyer persona maps
90-day activation plan
Competitive positioning guide
30-day post-launch review
For companies with revenue but no reliable system producing it. Founder still closing every deal. Pipeline is guesswork. Retention is unclear. The commercial motion that got you to Series B is now the ceiling on your Series C story. We rebuild the infrastructure that makes revenue predictable.
Revenue diagnostic — audit of current pipeline, retention data, team structure, and CRM to identify the highest-leverage failure points.
Infrastructure design — eight to ten weeks building each layer of the system with your commercial team embedded throughout.
Implementation — CRM configuration, team training, and manager coaching to embed the system into daily commercial behaviour.
60-day performance review — pipeline velocity, forecast accuracy, and retention metrics reviewed against baseline to confirm the system is working.
Timeline: 10–12 weeks end to end. Best suited for Series A to Series B companies with 5–25 person commercial teams.
Full pipeline architecture
MEDDPICC team deployment
Customer lifecycle system
NRR improvement programme
Revenue analytics dashboard
CRM reconfiguration
Commercial team operating model
60-day performance review
For founders and commercial leaders who need a senior thinking partner on revenue decisions — not another consultant with a slide deck. Monthly access to the same quality of commercial thinking a Chief Revenue Officer would provide, without the six-month hiring process or the full-time cost.
Onboarding session — 90 minutes to understand your commercial situation, the biggest decisions ahead, and what a successful engagement looks like for you specifically.
Monthly rhythm — two sessions per month, structured around your most pressing decisions, not a fixed agenda. You set the priorities.
Async channel — a dedicated channel for questions, deal reviews, and commercial decisions that can't wait for the next session. Response within 24 hours.
Quarterly review — a structured 90-minute session every three months to step back from immediate decisions and review commercial trajectory against your annual plan.
Engagements are limited to a small number of active clients to ensure genuine attention. Minimum three-month commitment. Month-to-month thereafter.
2 monthly strategy sessions
24hr async support
Quarterly commercial audit
Deal review & pricing counsel
Board & investor prep
Commercial team coaching
Market expansion planning
Strategic network access