Eight years building commercial engines across African markets.

Revena exists because the most important commercial problems in African B2B technology don't need another generalist agency. They need someone who has actually built the engine — from zero, across multiple markets, under real pressure.

I've spent eight years across B2B technology, FMCG, and manufacturing, building commercial systems that produce predictable revenue rather than depending on heroic individual effort. I've worked at the startup stage — joining Logixfleet as the founding commercial lead with no revenue, no team, and no infrastructure, and building the full GTM system across Kenya, Nigeria, and Rwanda simultaneously. I've worked at the enterprise scale — currently managing pan-African partner and enterprise accounts at Odoo across 50+ African markets.

The pattern I keep seeing is the same regardless of stage or sector: companies that scale revenue predictably have commercial infrastructure that most African B2B companies have not yet built. Pipeline is managed by optimism rather than data. Pricing captures a fraction of the value delivered. Retention is an afterthought until churn becomes a problem. The GTM motion that worked at one stage is breaking at the next.

Revena fixes the infrastructure underneath. Not with a framework imported from Silicon Valley and applied without modification, but with a commercial system designed for the specific market conditions, buyer behaviours, and competitive environments that define African B2B markets.