Over 11 years designing commercial and growth engines across African markets.

Revena exists because the most important commercial problems in African B2B technology don't need another generalist agency. They need someone who has actually designed and built the engine — across multiple markets, multiple stages, under real pressure.

Over 11 years across B2B technology, FMCG, and manufacturing, I've designed commercial systems that produce predictable revenue rather than depending on heroic individual effort. I've worked with early-stage startups — building entire commercial engines from zero, with no existing revenue, team, or infrastructure, across Kenya, Nigeria, and Rwanda simultaneously. I've worked with enterprise-scale organisations — designing partner and commercial infrastructure across 50+ African markets for some of the continent's most ambitious B2B technology businesses.

The pattern I keep seeing is the same regardless of stage or sector: companies that scale revenue predictably have commercial infrastructure that most African B2B companies have not yet built. Pipeline is managed by optimism rather than data. Pricing captures a fraction of the value delivered. Retention is an afterthought until churn becomes a problem. The GTM motion that worked at one stage is breaking at the next.

Revena fixes the infrastructure underneath. Not with a framework imported from Silicon Valley and applied without modification, but with a commercial system designed for the specific market conditions, buyer behaviours, and competitive environments that define African B2B markets.

How I work

Three principles that govern every Revena engagement.

Diagnosis before prescription

Every engagement begins with a commercial diagnostic before any solution is proposed. The right answer at $500K ARR with 70% gross retention is different from the right answer at $5M ARR with 95% retention. Generic frameworks cost you time you don't have. We understand the specific failure mode before designing the system to fix it.

Systems over activities

The highest-leverage commercial interventions are not more activity — they are better architecture. One well-designed qualification framework, consistently applied, outperforms three additional SDRs. One pricing model that captures the value you actually deliver outperforms six months of sales training. We build systems that produce results independent of any individual's effort.

Direct engagement only

There is no team rotation, no junior analyst on the first call and a senior partner at the second. Every engagement is handled directly. The person who designs your commercial architecture is the person who walks your team through it, answers your questions during implementation, and sits in your board meeting when the revenue model needs defending. Limited client volume is a structural requirement of this model, not a marketing claim.

The person who designs the architecture is the person who defends it.

If you are building something serious in African B2B technology and the commercial infrastructure needs work — a 30-minute call will tell us both whether there is a fit.

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