Revena designs the commercial and growth systems that turn ambition into predictable, scalable results — for B2B companies, FMCG brands, and growth-stage businesses across Africa.
Every business we work with — technology, FMCG, manufacturing, services — has the same underlying challenge: revenue that depends on the right person having a good month. We replace that dependency with a system. One that works when you're in the room and when you're not. One your team owns and runs. One that compounds over time.
We identify your highest-value buyer, design the pricing model that captures full margin, map the shortest path to close, and hand your team a playbook they can execute from day one. You stop guessing and start winning the right deals.
Explore engagement →We design and run paid media across LinkedIn, Meta, and Google — with the audience strategy, conversion tracking, and analytics to know exactly what generates pipeline and what doesn't. More qualified buyers. Lower cost per acquisition. Every month.
Explore engagement →We rebuild the pipeline, qualification framework, customer lifecycle, and retention system so your revenue number is a forecast, not a surprise. Deals close faster. Customers stay longer. The business becomes something you can hand to a team and trust.
Explore engagement →Monthly access to senior commercial and marketing thinking for your biggest decisions — pricing, market entry, deal structuring, growth strategy. The kind of counsel that used to require a full-time hire. Available when the decisions actually arise.
Explore engagement →
Over 11 years. Across technology, FMCG, manufacturing, and distribution. Building commercial and growth systems from scratch and fixing the ones that plateaued. Every market has its own buying behaviour, decision-making structure, and price sensitivity. We know this continent — we don't apply frameworks designed for San Francisco and hope they translate.
Every engagement starts with a diagnostic. We spend time understanding where the real constraint is before we touch anything. Then we build the specific system that removes it — and hand it to your team to own permanently.
Every engagement ends with a system your team owns and runs. You walk away with something permanent — not a dependency on Revena to keep it working.
You get a complete commercial launch system — the right buyers identified, pricing structured to capture full margin, and a sales playbook your team executes from day one.
You get a demand generation engine — paid media running across the right channels, conversion tracking that shows exactly what's working, and a pipeline that fills with qualified buyers.
You get a revenue system — pipeline that forecasts accurately, customers that stay and expand, and commercial operations that run without you in every deal.
You get a senior commercial and marketing mind available when the decisions arise — pricing calls, market entry, deal strategy, growth planning. No hiring delay. No junior handoff.
Every business that plateaued — across technology, FMCG, manufacturing — plateaued for the same reason. Not effort. Not talent. The system underneath stopped scaling. Build the right system and revenue compounds. That's the work.— Alvin Chimwene, Founder · Revena
The growth models imported from Silicon Valley optimise for the wrong metric in African market conditions.
Most African B2B companies running LinkedIn campaigns are optimising for the wrong objective from the start.
Qualification frameworks built for US markets need adjustment for African buying environments.
Thirty minutes. You describe the commercial or growth situation your business is in. We tell you exactly where we think the constraint is and what we'd do about it. No obligation. No pitch. Just a direct conversation between people who take this seriously.
We'll be in touch within 24 hours. In the meantime, feel free to WhatsApp us directly at +254 707 731 970.
Ask me anything about how we work